At a time when so many businesses focus on digital marketing, outdoor advertising holds more clout than ever. Consumers have learned to ignore the incessant noise of online ads, but messages out in the public sphere still draw their eye.

Your potential customers know that anyone can hide behind a computer screen and create a paid ad. Emails are spam. Social media ads are a constant onslaught. Pop-up ads are to be closed immediately. With that in mind, here are the reasons to consider outdoor advertising in Toronto!

People Notice Outdoor Advertising

Outdoor ads are a uniquely non-intrusive form of advertising. The very fact that they’re not in your face means that people out in the streets turn their heads and pay attention.

Nielsen Research shows that every week, 80% of people report noticing outdoor ads — especially ads that they see while on the road.

With real-world ads, simple and straightforward messaging still stands out!

With a service like BikeAds, you can grow brand awareness in a way that attracts notice and doesn’t cause annoyance.

Local and Relevant Audience

Targeting correctly is half the battle when advertising. For local businesses, ensuring you reach the people in your city is key. One of the greatest benefits of outdoor advertising is that it reaches local audience that is likely to spend their money with you.

According to Nielsen Research, the audience most likely to notice outdoor ads also had an overall higher income and was often likely to make purchasing decisions based on the ads they saw.

Outdoor Advertising Generates Trust

Outdoor advertising is associated with a significantly greater level of trust and interest.

It’s a tool that not only generates brand awareness but also cements your credibility with your audience. It makes them likelier to remember who you are, so they’re likelier to pursue your services or buy from you when the time comes.

And this translates into real conversions — research from Nielsen shows that 25% of outdoor ad viewers visited restaurants they say advertised outdoors, while 19% visited stores and other businesses.

Boost Your Online Marketing Efforts

When combined with a digital marketing campaign, research shows that seeing outdoor ads significantly increases the chances of engagement, including searching for the product or brand being advertised. If you pursue both online and outdoor marketing, your real-world efforts greatly boost your online results.

BikeAds Benefits:

• No need to blow your marketing budget: BikeAds is extremely affordable. Prices start at just $39 per week.

• Visibility! Our BikeAds draw attention from people in cars, pedestrians, and other cyclists.

• Over 7,200 eyes on your ads per week! That’s half a penny per impression.

• Promote brand awareness in the REAL WORLD.

• Eco-friendly!